Our Core Principles

Blackburn Media considers it an honour every time someone tunes in to one of our radio stations, visits our websites, or chooses to advertise with us. Earning that honour is what inspires us to do better each and every day.

The following core principles
serve as our guide:


Henry Ford once said, “Whether you think you can, or you think you can’t — you’re right.” We believe we can deliver exceptional experiences for both our listeners and advertisers.

Goal Oriented

We’re not interested in being great every now and then. We want to continuously exceed people’s expectations. This is why we vigorously search for better ways to do things; ideas that will serve us well into the future.


At the end of the day, it’s the people in your life that matter; which is why we treat everyone equally and with respect: both current and potential new employees, our listeners, advertisers and members of the community.

Keeping It Local

We’re not the biggest media company in the world, but we are big believers in giving the communities in which we broadcast the best in local content.


When we tell you we’re going to do something, we do it. If, for some reason we don’t live up to our own high standards, we’ll make it right.


People count on us to bring a bit of lightheartedness to their day, to pass along important information and in the case of advertisers, to relay their own business’s message. We won’t let them down.


Blackburn Media connects people through communications and technology for the betterment of our community and our business partners.