Your Small Business Marketing Solution
At Blackburn Media, your success is our business. We specialize in strategic digital marketing solutions for local businesses, and can create a plan tailored to meet your needs. Our strategy to drive results is based on building blocks we can mix and match from 5 key areas.
Digital Strategy
We start with a digital strategy, which will help create a clear path for you to reach your strategic goals. First we need to figure out what your desired outcome is and then work toward achieving it.
Are you looking for qualified sales leads? Do you want to create brand awareness? Do you want to build deeper relationships with existing customers?
With the proper strategy in place, we will create an incredibly effective plan to drive your business forward.
Digital Presence
Next, we focus on digital presence. This refers to how and where people see your business online.
Your website, social media and other digital mediums give you a platform to both educate consumers about your brand, and highlight your unique features.
Having a presence online can strengthen your brand by building up your credibility. Consumers are likely to research your brand before making a purchase, and they will expect to find you online. If they can’t, they may question your reliability and even your legitimacy.
Your digital presence includes your website, social media, google my business and other online listings and directories for your industry (Yelp, Houzz, Trip Advisor, YellowPages.ca etc). We look at each of these elements as a building block to your success and can work with you on creating and updating them.
How Customers Find Your Business
When a web user types keywords relevant to your business into the search bar on their web browser, are they able to find you?
Search Engine Optimization (SEO) is an essential tactic for brands that want to drive website traffic and grow their online visibility. SEO is the practice of continually optimizing a website in order to rank in the organic, non-paid search engine results pages.
Paid Search Ads are used to increase the visibility of a website in search engine results pages.
SEO and Paid Search Ads are important tools we can use to help customers find your business.
How You Find New Customers
This refers to how you promote your business using online resources and tools. This includes reach and revisit, social media ads, audio ads and video ads.
Running ads online is cost effective, measurable and allows you to identify and target a specific audience, and send that audience personalized high-converting marketing messages. You can use a combination of platforms, or target the one where you know your potential customers already are.
Campaign Review
The final building block is campaign review.
When you partner with us, we effectively and frequently communicate with you, providing detailed monthly reports so you know how your campaign is performing, and continually optimize your campaign to deliver the best results. We want to make certain that you are happy and satisfied with our service.
If you want to learn more about the wide range of services that Blackburn Media offers, contact us today! We are determined to provide you with an experience that maximizes your return on investment and enables you to concentrate on what you know best; your business.